The name KoAi means "Love Child" in Japanese.
Founded by Astha Narang, KoAi was born from a deep, personal love for clothing that feels as good as it looks.
Every piece is designed so that getting dressed feels like a pleasure.
The silhouettes are easy and considered, the fabrics breathable and lasting, and the details present without being loud.
The aesthetic is international in appeal but unmistakably Indian at its core, in the fabrics chosen, the hands that make them, and the sensibility that runs through every piece.